SAN FRANCISCO and MOUNTAIN VIEW, Calif., Sept 12 /PRNewswire/ --
CareThere, a company dedicated to improving the lives of caregivers of the elderly, disabled and chronically ill and BlueLight.com(TM), an independent e-commerce company formed by Kmart and other investors, today announced a strategic partnership with both on and off-line components. Under this agreement, CareThere and BlueLight.com will partner to leverage the Internet and provide caregivers with comprehensive knowledge and a wide array of e-commerce solutions through BlueLight.com's online shopping destination (www.bluelight.com) and by providing caregivers with BlueLight.com's Totally Free Internet Service. This partnership is the country's first web-based alliance for caregivers with ties to a national brick-and-mortar retailer.
Under the agreement, CareThere will become BlueLight.com's exclusive partner for caregiving. BlueLight.com's Totally Free Internet Service will be promoted as the preferred ISP of CareThere, allowing the caregiving company's members free access to the Internet and the wealth of products, information and services available on both the CareThere and BlueLight.com sites. As part of this outreach effort, BlueLight.com will develop a co-branded web registration page designed especially to help meet the needs of the millions of caregivers across the U.S. Currently, BlueLight.com has more than four million subscribers to its ISP -- this number is expected to reach six million by year-end making BlueLight.com the second largest branded Internet service in the country.