Skip to content

Toggle service links

You are here

  1. Home
  2. Dr Lauren O'Hagan

Dr Lauren O'Hagan

Profile summary

Professional biography

Dr Lauren Alex O'Hagan is a Research Associate in the Faculty of Wellbeing, Education and Language Studies at the Open University and a Visiting Postdoctoral Researcher in the Department of Media and Communication Studies at Örebro University. She previously worked as a postdoctoral researcher at Örebro University (Communication of 'Good' Foods and Healthy Lifestyles project), the University of Sheffield (Drones in Visual Culture project) and Cardiff University (Reading, Writing and... Rebellion project). She holds a PhD in Language and Communication (Cardiff University), MA in Applied Linguistics (Cardiff University) and BA Hons in Modern Language Studies (Open University), as well as professional qualifications in Spanish, Italian, French, Teaching English as a Foreign Language and Archive Management.

Lauren is an experienced historical sociolinguist with extensive knowledge in the practical applications of visual analysis techniques, specialising particularly in visual social semiotics and multimodal critical discourse analysis. Her work largely concerns late nineteenth/early twentieth century material culture, social class and identity, with past projects exploring book inscriptions, propaganda postcards and food advertisements from this perspective. Her current research 'Selling Healthy Lifestyles with Science: A Transhistorical Study of Food and Drink Marketing in the UK and Sweden' is concerned with how science has been used historically in food marketing to convince consumers that products are ‘healthy’.  Lauren also has a growing interest in music memorabilia and (online) fandoms, and is the co-creator and co-writer of the Rewriting Rory blog, which focuses on the last ten years in the career of Irish blues musician Rory Gallagher. 

Lauren serves on the editorial board of the Journal of Victorian Culture and is an Associate Fellow of both the Higher Education Academy and Royal Historical Society. She is also a member of the following research groups and associations: FoodKom, Cosmetic Makeup and History Study Network, Edwardian Culture Network, British Association for Victorian Studies and International Visual Sociology Association.

Lauren recently won two awards at the 2022 Emerald Literati Awards: Outstanding Paper ("Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain") and Outstanding Reviewer (for Journal of Historical Research in Marketing). In 2021, she won the Outstanding Postdoc Award at the University of Sheffield.

She is passionate about interdisciplinary research and its real-life applications; her own work is strongly informed by her professional experience as an antiquarian bookshop manager, archive assistant and translator.

Research interests

Lauren's research can be broadly split into four main strands:

1. Book inscriptions and performances of social class/power mediation: She has investigated how different class groups in the late 19th/early 20th century used book inscriptions to contest or perpetuate their class identities by using language, image, colour, typography, texture and materiality. An important aspect of this research has been unlocking the 'hidden histories' of working-class and lower-middle-class individuals who have typically been left out of official records of the Edwardian era.
2. Food advertising/packaging and public health communication: She has explored how food companies can circumvent legislation on food packaging and advertising by using semiotic resources to promote supposedly healthy eating discourses and convince consumers that a product is “healthy”. She has also investigated how marketers shape public understanding of science by drawing upon the meaning potentials of language and other semiotic resources.
3. Postcards, posters and propaganda: She has a keen interest in the historical use of postcards and posters to promote and spread political propaganda in a palatable format to the general public. Her research interests lie particularly in the women’s suffrage movement and the Irish fight for Home Rule in the early 20th century, but she has also researched the 1922 prohibition referendum in Sweden.
4. Music memorabilia, memories and identities: More recently, her attention has turned to music memorabilia, particularly battle jackets and tour t-shirts, and how they are used by fans to signal individual and collective identity. She is also interested in (online) fandoms, participatory culture and media representations of musicians, and has explored this in relation to Rory Gallagher, Phil Lynott and Tom Petty. Her interests also lie particularly in the history, sociology and musicology of 20th-century Irish popular music.

Teaching interests

Although Lauren’s current role does not involve teaching or supervision responsibilities, she has previous experience in these areas within university and college settings. She has taught Sociolinguistics at undergraduate and postgraduate level (Cardiff University), and English as a Foreign Language in the community with international students, migrants and refugees (Cardiff and Vale College). She has supervised MA students in Strategic Communication (Örebro University, Sweden) and research assistants on her Reading, Writing and Rebellion project (Cardiff University).

Impact and engagement

Some of Lauren's impact and engagement work includes:


  • Collaboration with Actively Learn –  a free online education platform –  to provide an easy-access version of her research on St Patrick’s Day and nationalism in Edwardian Ireland that can be used by secondary school and college pupils
  • Collaboration with Futurum –  a free online magazine aimed at introducing 14-19-year-olds to the world of work in STEM and SHAPE – to translate her research into free educational resources that can be used in the classroom or at home
  • Collaboration with Heavy Metal Therapy to produce a blog post about her own personal mental health experiences and music, and also helped develop resources about the link between battle jackets and mental health

Exhibitions and Events

  • Creation of 10 digital Museum in a Box collections based on her research to facilitate long-distance learning on social history and visual studies
  • Development and curation of a digital exhibition 'Views from the Blue'  which uses drone photography as a means of encouraging viewers to reflect on how drones have created new ways of visualising our world
  • Development and curation of a digital exhibition ‘Prize Books and Politics: Rethinking Working-Class Life in Edwardian Britain’, which used images of book inscriptions to tell the stories of working-class individuals.
  • Stall at Family History Show offering expert advice to the general public about how to use book inscriptions to research their family history. 


  • Development of a 20-minute podcast about her research for the DarntonWatch podcast series
  • Invited keynote speaker at Lancaster University Literacy Research Centre (2021) and University of Leicester History and Politics Postgraduate Conference (2020)
  • Radio interview with BBC Berkshire (2020) regarding her research on the pineapple as a status symbol


  • 49 peer-reviewed publications (1 monograph, 1 edited volume, 5 book chapters and 42 journal articles) 
  • 12 general interest articles on her research for The Conversation, Discover Your Ancestors and Wales Arts Review, amongst others
  • 42 blog posts on her research for Cardiff University Special Collections, Edwardian Culture Network and British Association for Victorian Studies, amongst others

Click here for an up-to-date list of all her publications.

External collaborations

Lauren is an active member of the FoodKom research group based at Örebro University in Sweden and frequently collaborates with researchers in the Department of Media and Communication Studies. She has written two papers with Prof. Göran Eriksson on the marketing of radium-based products (Science Communication) and cod liver oil (Food and Foodways) in early twentieth-century Sweden. They are currently working on a third paper together about the marketing of Läkerol. 

Lauren has also collaborated with Dr Elisa Serafinelli (University of Sheffield) on papers related to their Drones in Visual Culture project and Dr Tereza Spilioti (Cardiff University) on a paper relating to the Reading, Writing and... Rebellion project.


In Memoriam. Documenting Illness, Death and Grief in the Book Inscription (1870-1914) (2023-01-13)
O'Hagan, Lauren Alex
Textual Cultures, 15(2) (pp. 129-58)

“Classifying” Margarine: The Early Class-Based Marketing of a Butter Substitute in Sweden (1923-1933) (2023)
O'Hagan, Lauren Alex
Global Food History, 9(1) (pp. 20-46)

Music for Mental Health: An Autoethnography of the Rory Gallagher Instagram Fan Community (2023)
O'Hagan, Lauren Alex
Journal of Contemporary Ethnography ((In Press))

In search of the social in social semiotics: a historical perspective (2023)
O'Hagan, Lauren Alex
Social Semiotics ((Early access))

Selling Swedish Summer: The Marketing of Pommac, 1920-1960 (2023)
O'Hagan, Lauren Alex
History of Retailing and Consumption ((Early Access))

Rethinking Verticality Through Top-Down Views in Drone Hobbyist Photography (2023)
O'Hagan, Lauren Alex and Serafinelli, Elisa
Visual Studies ((In Press))

“The Golden Path to Health”: Marketing Postum as a Cure for Coffee Abuse in Early Twentieth-Century Sweden (2023)
O'Hagan, Lauren Alex
Food, Culture and Society ((In Press))

Introducing Ethnohistorical Research to Multimodal Studies (2022-12)
O'Hagan, Lauren
Multimodality and Society, 2(4) (pp. 355-378)

Modernity, Beauty and the Swedish ‘Way of Life’: Lifestyle Marketing in Stomatol Toothpaste Advertisements, 1900-1950 (2022-10-27)
O'Hagan, Lauren
Journal of Historical Research in Marketing, 14(4) (pp. 424-452)

Modern Science, Moral Mothers and Mythical Nature: A Multimodal Analysis of Cod Liver Oil Marketing in Sweden, 1920-1930 (2022-10)
O'Hagan, Lauren Alex and Eriksson, Göran
Food and Foodways, 30(4) (pp. 231-260)

All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953 (2022-07-29)
O'Hagan, Lauren Alex
Journal of Historical Research in Marketing, 14(3) (pp. 374-398)

Fashioning the “People’s Guitarist”: The Mythologization of Rory Gallagher in the International Music Press (2022-03)
O'Hagan, Lauren Alex
Rock Music Studies, 9(2) (pp. 174-198)

[Book Review] Music, the moving image and Ireland, 1897–2017 by John O’Flynn (2022)
O'Hagan, Lauren Alex
Irish Studies Review, 30(3) (pp. 369-372)

Drone Views: A Multimodal Ethnographic Perspective (2022)
Serafinelli, Elisa and O'Hagan, Lauren Alex
Visual Communication ((Early access))

“It’s always nice to head for home”: Music-Making, Sense of Place, and Corkonian Identity in the Rory Gallagher Irish Tour ’74 Documentary (2022)
O'Hagan, Lauren Alex
Journal for the Society of Musicology in Ireland, 17 (pp. 47-77)

Flesh-Formers or Fads? Historicising the Contemporary Protein-Enhanced Food Trend (2022)
O'Hagan, Lauren Alex
Food, Culture and Society, 25(5) (pp. 875-898)

“My Musical Armor”: Exploring Metalhead Identity Through the Battle Jacket (2022)
O'Hagan, Lauren Alex
Rock Music Studies, 9(1) (pp. 34-53)

“Foodstagramming” in Early 20th-Century Postcards: A Transhistorical Perspective (2022)
O'Hagan, Lauren
Visual Communication ((Early Access))

Transhistoricizing the Drone: A Comparative Visual Social Semiotic Analysis of Pigeon and Domestic Drone Photography (2022)
O'Hagan, Lauren Alex and Serafinelli, Elisa
Photography and Culture ((Early Access))

“Alcohol is humanity’s enemy!” Propaganda Posters and the 1922 Swedish Prohibition Referendum (2022)
O'Hagan, Lauren Alex
Scandinavian Journal of History ((Early Access))

Scam Science: The Case of Biomin, “Your Daily Energy Source" (2022)
O'Hagan, Lauren Alex
Graduate Journal of Food Studies, 9

‘Rory Gallagher’s Leprechaun Boogie’: Irish Stereotyping in the International Music Press (2022)
O'Hagan, Lauren Alex
RISE ((in press))

Drones in Visual Culture: A Conversation with Anna Jackman, Lauren Alex O’Hagan and Elisa Serafinelli (2021-11-22)
O'Hagan, Lauren; Serafinelli, Elisa and Jackman, Anna
Association for the Arts of the Present Journal

Commercialising Public Health During the 1918-19 Spanish Flu Pandemic in Britain (2021-11-18)
O'Hagan, Lauren Alex
Journal of Historical Research in Marketing, 13(3/4) (pp. 161-187)

The Edwardian Selfies: A Transhistorical Approach to Celebrity Culture and Pictorial Bookplates (2021-10)
O'Hagan, Lauren Alex and Spilioti, Tereza
Discourse, Context and Media, 43, Article 100522

Selling “healthy” radium products with science: A multimodal analysis of marketing in Sweden, 1910-1940 (2021-09-08)
Eriksson, Göran and O'Hagan, Lauren Alex
Science Communication, 43(6) (pp. 740-767)

A Voice for the Voiceless: Improving Provenance Practice for Working-Class Books (2021-03-01)
O'Hagan, Lauren
Journal of Librarianship & Information Science, 53(1) (pp. 16-28)

[Book Review] The Picture Postcard: A New Window into Edwardian Ireland, by Ann Wilson (2021)
O'Hagan, Lauren Alex
Review of Irish Studies in Europe, 4(2) (pp. 139-141)

Instagram as an Exhibition Space: Reflections on Digital Remediation in the Time of COVID-19 (2021)
O'Hagan, Lauren
Museum Management and Curatorship, 36(6) (pp. 610-631)

Blinded by Science? Constructing Truth and Authority in Early 20th-Century Virol Advertisements (2021)
Ohagan, Lauren
History of Retailing and Consumption, 7(2) (pp. 162-102)

[Book review] Made in Ireland: studies in popular music edited by Áine Mangaoang, John O’Flynn and Lonán Ó Briain (2021)
O'Hagan, Lauren
Irish Studies Review, 29(4) (pp. 542-544)

“Rory played the greens, not the blues”: Expressions of Irishness on the Rory Gallagher YouTube Channel (2021)
O'Hagan, Lauren Alex
Irish Studies Review, 29(3) (pp. 348-369)

The Irish Rover: Phil Lynott and the Search for Identity (2021)
Ohagan, Lauren
Popular Music and Society, 44(1) (pp. 26-48)

Pure in Body, Pure in Mind? A Sociohistorical Perspective on the Marketisation of Pure Foods in Great Britain (2020-04)
O'Hagan, Lauren Alex
Discourse, Context and Media, 34, Article 100325

Contesting Women’s Right to Vote: Anti-Suffrage Postcards in Edwardian Britain (2020)
O'Hagan, Lauren Alex
Visual Culture in Britain, 21(3) (pp. 330-362)

Social Posturing in the Edwardian Bookplate, 1901-1914 (2020)
Ohagan, Lauren
Book Collector

Steal Not This Book My Honest Friend: Threats, Warnings and Curses in the Edwardian Book. (2020)
O'Hagan, Lauren Alex
Textual Cultures, 13(2) (pp. 244-274)

Packaging Inner Piece: A Sociohistorical Exploration of Nerve Food in Great Britain (2020)
O'Hagan, Lauren
Food and History, 17(2) (pp. 183-222)

The Anatomy of a Battle Jacket: A Multimodal Ethnographic Perspective (2020)
Ohagan, Lauren
Journal of Contemporary Ethnography, 50(2) (pp. 147-175)

“Home Rule is Rome Rule”: Exploring Anti-Home Rule Postcards in Edwardian Ireland (2020)
O'Hagan, Lauren
Visual Studies, 35(4) (pp. 330-346)

Autodidactic Book Series in Edwardian Britain, 1901-1914 (2020)
O'Hagan, Lauren
The Book Collector

The Advertising and Marketing of the Edwardian Prize Book: Gender for Sale (2019)
O'Hagan, Lauren
English Literature in Transition 1880-1920, 62(1)

Towards A Multimodal Ethnohistorical Approach: A Case Study of Bookplates (2019)
O'Hagan, Lauren
Social Semiotics, 29(5)

The Dip Pen as a Source of Social Distinction in Victorian Britain (2018)
Ohagan, Lauren
History of Retailing and Consumption, 4(3) (pp. 187-216)

The Evolution of Prize Bindings 1870-1940: Their Design and Typography (2018)
Ohagan, Lauren
The Book Collector ((Early access))

Clean nails are the mark of a well brought-up girl”: Exploring Gender in a Post-Edwardian Girls’ School Exercise Book (2018)
O'Hagan, Lauren
Women's Studies, 47(8) (pp. 765-790)

Principles, Privilege and Powerlessness in the Edwardian Prize Book: Bridging the Gap between Two Opposing Worlds (2017-05-13)
O'Hagan, Lauren
English Literature in Transition, 1880-1920, 60(4) (pp. 506-529)

From Fatigue Fighter to Heartburn Healer: The Evolving Marketing of a Functional Beverage in Sweden
O'Hagan, Lauren
Journal of Food Products Marketing ((In press))

The Sociocultural Functions of Edwardian Book Inscriptions: Taking a Multimodal Ethnohistorical Approach (2021-03-23)
O'Hagan, Lauren
Routledge Research in Literacy
ISBN : 9780367745653 | Publisher : Routledge | Published : New York, USA

Breaking the “Class” Ceiling: The Challenges and Opportunities of Creating a Digital Archive of Edwardian Working-Class Book Inscriptions (2022-11-05)
O'Hagan, Lauren
In: Schwan, Ann and Thomson, Tara eds. The Palgrave Handbook of Digital and Public Humanities (p 275)
Publisher : Palgrave | Published : Cham

Lauren Alex O'Hagan (2022-09-12)
O'Hagan, Lauren
In: Women in Academia Support Network, ed. researcHER: The Power and Potential of Research Careers for Women (pp. 109-112)
ISBN : 978-1-80382-734-6 | Publisher : Emerald | Published : United Kingdom

Researching Instagram: Computer-Mediated Research Methods in Practice (2022-03-01)
Serafinelli, Elisa and O'Hagan, Lauren
In: Kozinets, Robert ed. SAGE Research Methods: Doing Research Online
Publisher : SAGE

Class, Culture and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach (2019-12)
O'Hagan, Lauren
In: Wildfeuer, Janina; Pflaeging, Jana; Bateman, John; Seizov, Ognyan and Tseng, Chiao-I eds. Multimodality: Disciplinary Thoughts and the Challenge of Diversity
Publisher : De Gruyter

Running Down an American Dream: Tom Petty and the Tour T-Shirt (2019-05)
Ohagan, Lauren
In: Sands, Crystal ed. Tom Petty: Essays on the Life and Work
Publisher : McFarland

Rebellious Writing: Contesting Marginalisation in Edwardian Britain (2020-09-28)
O'Hagan, Lauren Alex ed.
Writing and Culture in the Long Nineteenth Century,
ISBN : 9781789972917 | Publisher : Peter Lang | Published : New York, NY

The View from Above: A Drone’s Perspective on the World (2021-12)
O'Hagan, Lauren Alex and Serafinelli, Elisa