The website of a national campaign to improve public understanding of dementia. The campaign will run throughout March 2010 though TV, radio, press and online advertising feature real-people with dementia. The adverts target 40-60 year olds, and encourage people to find out about the many simple ways to help someone living with dementia. The campaign is part of measures to implement the National Dementia Strategy. The website provides links to help people support someone living with dementia, including advice for caring for someone with dementia; communicating well with someone with dementia; carers talking about their experiences of caring for someone with dementia. Links to services for carers, including respite care and mental health services are also provided.