According to the 2009 World Alzheimer Report, the number of people living with Alzheimer's and dementia is predicted to double almost every 20 years, and people will experience their first symptoms of dementia at an earlier age. In Europe the number of people with dementia is conservatively anticipated to increase by 40% over the next 20 years mainly due to the increase in the ageing population. As a consequence, social care providers in Europe will face major challenges over the next couple of decades due to the increased care demand for people suffering from dementia.
