Employers are increasingly aware of the need for family-friendly policy and practice to be developed in the workplace in order to support those who have caring responsibilities for older adults, as well as, or instead of, children. A number of factors have contributed to this growing awareness, not least demographic changes, which have resulted in the ageing of Britain’s population, with potentially greater numbers of people needing care and support in old age in the future (Bernard and Phillips, 1998; George, 2001). Alongside this, there are fewer younger people in the population.