This report summarises findings from two seminars which aimed to bring together a range of perspectives on personalisation and its future. Participants included service users, carers, social care practitioners (including a personal assistant, support worker and a care home manager) and policy makers. The report looks at what personalisation meant those attending and presents some key characteristics. It then gives brief examples of how service users, carers and practitioners have experienced personalisation; identifies barriers to accessing personalised services; and provides examples of good services and hopes for the future. The agendas for the two seminars are included as appendices. The report is available in pdf and online format. The online report features videos of presentations made at the seminars, including video accounts of individual stories demonstrating how flexible approaches to service delivery are more empowering for the person receiving those services.