Mass media

Background: In super-ageing Japan, COVID-19 vaccinations were starting to reach older people as of June 2021, which raises the issue of vaccine literacy. This study focuses on family members who work and also care for their older parents, as they are at risk of COVID-19 and also risk transmitting COVID-19 to the parents they care for and potentially influencing their parents’ vaccine uptake. Such family carers are central to the approach in Japan to achieving a sustainable and resilient society in response to ageing.

The website of a national campaign to improve public understanding of dementia. The campaign will run throughout March 2010 though TV, radio, press and online advertising feature real-people with dementia. The adverts target 40-60 year olds, and encourage people to find out about the many simple ways to help someone living with dementia. The campaign is part of measures to implement the National Dementia Strategy.